AI Insights · Timothy · October 2023
Top 5 Social Apps Performance in Brazil Q3 2023
In Q3 2023, the top 5 social apps in Brazil saw varied trends in downloads, revenue, and active users. Significant growth was observed for some apps while others experienced fluctuations.
The third quarter of 2023 saw notable performances from the top five social apps in Brazil. Here's a closer look at how Threads, TikTok Lite - Save Data, Instagram, Facebook, and iwee - Live Video Chat performed.
Threads, launched by Instagram, had an impressive start with over 11M downloads in the first week of July. However, downloads tapered off to around 305K by the end of September. Active users also saw a decline, starting at nearly 9.9M in early July and ending at around 4M in late September.
TikTok Lite - Save Data showed consistent performance in revenue, peaking at approximately $291K in mid-September. Weekly downloads fluctuated, reaching a high of about 1.56M mid-July and ending the quarter at around 978K. Active users remained strong throughout the quarter, hovering around 69M.
Instagram experienced steady weekly downloads, peaking at approximately 1M in early September. Revenue saw some fluctuations, with a low of around $128K in mid-July and a high of about $392K at the end of June. Active users remained stable, consistently around 71M throughout the quarter.
Facebook maintained steady weekly downloads, averaging around 500K. Revenue showed minor fluctuations, peaking at about $26K at the end of June. Active users saw a slight decline, starting at around 97M and ending the quarter at approximately 94M.
iwee - Live Video Chat saw rising trends in both revenue and active users, with revenue peaking at around $16K in mid-September. Downloads also increased, reaching approximately 171K in early September. Active users grew steadily, ending the quarter at around 339K.
For more detailed insights and data on app performance, visit Sensor Tower.
